CareScout, a Genworth Financial subsidiary, has completed its acquisition of Seniorly, Inc., a technology platform and advisor network that connects families with senior living communities and resources. The deal, valued at approximately $15 million, was funded from Genworth’s existing holding company cash.
Key Points
- CareScout closed the acquisition of Seniorly for approximately $15 million in cash, funded from Genworth’s existing holding company resources. The transaction was announced on October 31, 2025.
- Seniorly operates a technology platform and advisor network designed to connect families with senior living communities and related resources. The platform will transition to CareScout’s infrastructure over the coming months.
- The acquisition aims to strengthen CareScout’s direct-to-consumer capabilities and advance its efforts to help families understand, find, and pay for long-term care options.
- CareScout is a wholly owned subsidiary of Genworth Financial, Inc. (NYSE: GNW), a publicly traded financial services company.
The acquisition strengthens CareScout’s capabilities in helping older adults and their families navigate the aging journey.
The Data
- The total cash consideration for the acquisition was approximately $15 million, paid from Genworth’s existing holding company cash reserves.
- The transition of Seniorly, its advisor network, and partners to the CareScout platform will occur over the coming months.
- CareScout describes its mission as building “an integrated ecosystem of care and funding solutions” for the aging population.
Industry Context
The long-term care industry is ripe for innovation because health and social systems aren’t built to support the demand of our rapidly aging population. Older adults and their families are left to navigate a fragmented and confusing experience to find care.
Samir Shah, CEO of CareScout Services
CareScout operates with a stated mission to “simplify and dignify the aging experience” through what it calls an integrated ecosystem of care and funding solutions.
Seniorly’s existing technology platform and advisor network are intended to complement CareScout’s current offerings in the long-term care space. The integration will test whether combining these platforms creates meaningful operational efficiencies or simply represents a portfolio expansion for the Genworth subsidiary.
